How small and middle business benefit from mobile applications
When touch-screen smartphones hit the shelves, small and midsize business couldn't afford to get their own apps. It was tough to find and hire a reliable specialist with relevant expertise. Today the situation has changed due to rising popularity of app development and means for software building.
It allowed SMB to take a cautious step into the mobile market. And while a segment of business mobile application development is only nucleating, we offer you to consider how getting an app can benefit your business.
Now we have two types of apps that businesses work with, although, sometimes they are combined in one big software product. These are customer-facing and meant-for-internal-use-only applications.
Let's cover the first type and how it benefits SMBs and any kind of business in general.
Why do companies invest in the development of customer-facing mobile applications?
Although only several apps are used on a daily basis, the user still has to swipe and scroll on the way to the desired one. Meaning that your app's icon will get imprinted on their mind, whether they want it or no.
In short, customer-facing mobile apps create a deep connection with customers and build brand's dedicated audience. Now we have figured why brands utilize apps meant for customer-use only. However, why businesses use apps for internal processes?
Well, yeah, that is quite obvious, but many fail to answer when asked to put it in words and give legit reasons. Here's what we think about why SMB deploy their enterprise mobile apps and how it benefits them.
Right now businesses are in the midst of adopting mobile apps as a solution for their internal needs.
According to the CDW Newsroom survey results, so far having a business application has saved 7.5 hours of work-time per employee in a week. Sounds crazy, right? Nearly one full working day.
A single solution that is supported on multiple devices can drastically cut down the expenses by excluding such expenditure items as lease, travel expenses and the overall office maintenance.
In total, small and middle businesses deploy 3 to 4 custom mobile application for their business purposes. The top benefits companies' leaders have singled out are:
- Ability to work remotely (40%)
- Increased efficiency (40%)
- Increased staff productivity (35%)
- Ease of communication
- Supporting sales and analytics
- Service support
- Business processes automation
Analyze the most used desktop applications and determine the main features that mobile workforce works with, once that is done you will be able to define whether you need a custom solution, or a ready-made app will do.
Remember, custom apps allow you to set things up the way you want, not the way application wants you to.
Contact IDAP tech squad to find out more about possible technological solutions that can automate your business process.